About Andy Smith — Founder, Xcel Print and Promotions

I started Xcel Print and Promotions in 2004 from a small workshop in Haverhill, Suffolk. Two decades on, we’re still here — still embroidering workwear for UK businesses, still doing it ourselves, still answering the phone when you call.

I write the buying guides and category content on this site personally. The advice you read here comes from running an embroidery business, not from reading other articles about embroidery businesses.

What I know

  • Garment decoration (embroidery, screen print, DTF, vinyl)
  • Workwear sourcing and bulk procurement
  • Logo digitisation for embroidery
  • PPE & hi-vis to EN ISO 20471
  • Trade pricing and bulk discount structures

Credentials

  • 22 years embroidering workwear for UK businesses
  • In-house embroidery operator on Tajima multi-head machines
  • Direct relationships with UK trade suppliers since 2004

Get in touch

Phone: 01440 712290
Email: sales@xceluk.com
Workshop: Units 2-3, 5 Homefield Road, Haverhill, Suffolk CB9 8QP